Privacy policy

Privacy policy

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Your privacy is important to us. It is Symmetrista's policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, https://symmetrista.com, and other sites we own and operate.

This policy is effective as of 1 April 2022 and was last updated on 5 November 2026.

Information We Collect

Information we collect includes both information you knowingly and actively provide us when using or participating in any of our services and promotions, and any information automatically sent by your devices in the course of accessing our products and services.

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, other details about your visit, and technical details that occur in conjunction with any errors you may encounter.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

Personal Information

We may ask for personal information which may include one or more of the following:

- Full name

- Email

- Date of birth

- Home/mailing address

- Individual measures for product fitment

- Purchase details

If you register an account on our website, we save your purchases and individual measures in order to provide you with the purchase history and simplify the process for the next orders.

Legitimate Reasons for Processing Your Personal Information

We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.

Collection and Use of Information

We may collect personal information from you when you do any of the following on our website:

- Purchase/order information and delivery information in order to provide the e-commerce service

- If you register an account on our website, we save your purchases and individual measures in order to provide you with the purchase history and simplify the process for the next orders

- Sign up to receive updates from us via email or social media channels. You have the right to unsubscribe from such communication at any time

- Use a mobile device or web browser to access our content

- Contact us via email, social media, or on any similar technologies

- When you mention us on social media

We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

- to enable you to customise or personalise your experience of our website

- to contact and communicate with you

- for analytics, market research, and business development, including to operate and improve our website, associated applications, and associated social media platforms

- for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you. In case you place an order on our website, we may use your contact e-mail for marketing purposes providing you our similar products and services. If you do not wish to receive such marketing e-mails, you can restrict this at the moment of contact collection or via unsubscribe link included in every marketing message.

- for internal record-keeping and administrative purposes

Please be aware that we may combine information we collect about you with general information or research data we receive from other trusted sources.

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security. We will comply with laws applicable to us in respect of any data breach.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. If your personal information is no longer required, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes, or statistical purposes.

Children’s Privacy

We do not aim any of our products or services directly at children under the age of 13, and we do not knowingly collect personal information about children under 13.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

- a parent, subsidiary, or affiliate of our company

- third-party service providers for the purpose of enabling them to provide their services, for example, IT service providers, data storage, hosting and server providers, advertisers, or analytics platforms

- our employees, contractors, and/or related entities

- our existing or potential agents or business partners

- sponsors or promoters of any competition, sweepstakes, or promotion we run

- courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights

- third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you

- third parties to collect and process data

International Transfers of Personal Information

The personal information we collect is stored and/or processed where we or our partners, affiliates, and third-party providers maintain facilities. Please be aware that the locations to which we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy.

Your Rights and Controlling Your Personal Information

You always retain the right to withhold personal information from us, with the understanding that your experience of our website may be affected. We will not discriminate against you for exercising any of your rights over your personal information. If you do provide us with personal information you understand that we will collect, hold, use, and disclose it in accordance with this privacy policy. You retain the right to request details of any personal information we hold about you.

If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time. We will provide you with the ability to unsubscribe from our email-database or opt out of communications. Please be aware we may need to request specific information from you to help us confirm your identity.

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Limits of Our Policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Our shop assistant (chat) and email forms

This section applies to the chat window on symmetrista.com ("the shop assistant") and to the email forms it shows. It was added on 5 November 2026. Where it is more specific than the rest of this policy, this section applies.

Who is responsible. Symmetric OÜ, Aasa tee 1, Loo 74201, Estonia (info@symmetrista.com) is the controller of the personal data described here.

What the shop assistant is. The shop assistant is an AI system. It answers questions about our products, sizing, delivery and returns, works out a size from what you tell it, and can show you buttons and short forms (add to cart, an email form, an order status form, or a way to contact our team). It cannot place an order, see your payment details or change anything in your account. Its answers can be wrong; check anything important with our team.

What we process when you chat

• What you type in the chat, and the assistant's replies.
• Which buttons and forms the assistant showed you, and how each reply ended.
• The country our shop detects for your visit, to show prices in your currency as well as in euros. Checkout is always in euros.
• Your IP address and browser signals, used by Cloudflare Turnstile to check that a person, not a bot, is chatting, and by our server to limit how much one visitor can use the chat in a day.
• The time of each message, to the minute.

Before a message is stored or sent to the AI service, our server removes the email addresses, phone numbers, payment card numbers and bank account numbers it recognises. Names, addresses and other details you choose to type cannot be recognised automatically and are kept as you wrote them. Please do not type them: the forms collect what an action needs.

Health information. Talking about your fit can mean telling us about your body, for example breast asymmetry or surgery. Share only what you are comfortable with. We use what you write only to answer you and to see how the assistant is doing, as described here, and never for advertising.

Why, and on what legal basis

• To answer your questions and help you find your size before you buy: to take steps at your request before a purchase (GDPR Article 6(1)(b)) and our legitimate interest in helping visitors (Article 6(1)(f)).
• To see how the assistant is doing and improve it: our legitimate interest (Article 6(1)(f)). Once a day a summary of the previous day's chats is written for the shop owner by the same AI service. It contains counts and a description in the AI's own words, and is meant to contain no names or contact details.
• To keep the chat safe from bots and abuse: our legitimate interest (Article 6(1)(f)).
• Information about your health that you choose to share is processed only on the basis of your explicit choice to share it with us (Article 9(2)(a)).

How long we keep it

• Chats are deleted from our server 30 days after the day they took place. Our server's backups hold a copy for up to 7 days longer.
• The conversation is also kept in your own browser for as long as the tab is open (session storage), so the chat survives moving between pages. Closing the tab removes it.
• The daily summary is deleted after 30 days, like the chats.
• An order status lookup (your order number and email) goes to our server only to ask our shop for that order's status. It is not stored and not sent to the AI service.

Who processes it for us

• Anthropic PBC (United States) provides the AI model that writes the replies and the daily summary. It processes your messages as our service provider, under its commercial terms, which do not allow it to use them to train its models.
• Hetzner Online GmbH hosts our server in Helsinki, Finland, where the chats are kept.
• Cloudflare, Inc. provides Turnstile, the check that a person is chatting.
• Replies written in Estonian are checked by a proofreading service we run on Fly.io. Only the assistant's reply is sent there, not your message.
• Shopify provides our shop and answers order status lookups.
• Exchange rates come from the European Central Bank. Nothing about you is sent there.

Transfers to the United States rely on the EU-US Data Privacy Framework where the provider is certified under it, and otherwise on the European Commission's Standard Contractual Clauses.

The email forms in the chat

The chat can offer you a form for your email: to hear when your size is back or made, to join the waitlist for the nude bra, to email you your size, to sign up for our newsletter, or to stay in touch with us.

• When you use one, your email address goes from your browser straight to Klaviyo, Inc. (United States), the email service we use. It does not pass through the shop assistant or the AI service.
• "Stay in touch" also sends what you wrote in this chat, with what our server recognised already removed, so that our founder Merlin can answer you personally. Klaviyo emails it to her, and it is kept in Klaviyo with your email address.
• You join our newsletter only if you tick the box for it. It is never ticked in advance. You can unsubscribe with the link in every newsletter.
• A size or waitlist email tells you about that size or product only.
• We keep these until you ask us to delete them or unsubscribe, or until we no longer need them to answer you. The legal basis is your consent (Article 6(1)(a)), which you can withdraw at any time without affecting what was done before.

Automated decisions. The assistant suggests sizes and products. It makes no decision that has legal or similarly significant effects on you, and you can always ask our team instead.

Your rights. You can ask us for access to your data, to correct or delete it, to restrict or object to its use, and to receive it in a portable form, and you can withdraw consent at any time. Write to info@symmetrista.com. Chats are not linked to your name or email, so to find yours, tell us roughly when you chatted and what you wrote. You can also complain to the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon, www.aki.ee) or to the data protection authority where you live.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details:

Symmetrista

info@symmetrista.com